Insights

The PL Marketing Service Blog

Practical tips on Local SEO, Google Ads, and Meta Ads to help your local business get found and get booked.

A 3D map with a Google Maps pin, business profile and star reviews
Local SEO

How to Rank in Google's Map Pack in 90 Days

The exact steps we use to get local businesses into the top 3, from Google Business Profile optimisation to reviews and citations.

7 min read Read more →
A tiny business owner looking up at a magnifying glass revealing a rising bar chart, surrounded by greyed-out shops
Strategy

The Real Cost of Being Invisible on Google

Every day you're not ranking, a competitor is taking your customers. Here's a simple way to work out what it's costing you.

6 min read Read more →
Three blue 3D shapes on a podium next to a notebook, pencil and lightbulb
Mindset

3 Ingredients To Solve ANY Problem

The dead-simple method I use to work through any business problem. You need three things, and one of them is optional.

3 min read Read more →
Google Ads

5 Google Ads Mistakes Draining Your Budget

Wasted spend hides in plain sight. Here are the most common mistakes local businesses make, and how to fix them fast.

Coming soon Read more →
Meta Ads

What Makes a Facebook Ad Actually Convert

Creative, targeting, and offer, the three levers that turn scrollers into booked appointments on Facebook and Instagram.

Coming soon Read more →
Local SEO

How to Get More Google Reviews (Without Begging)

A simple, repeatable system to steadily grow your review count, and why reviews are one of the biggest local ranking factors.

Coming soon Read more →
Strategy

SEO vs Paid Ads: Where Should You Start?

Both work, but the right starting point depends on your budget, timeline, and goals. Here's how to decide.

Coming soon Read more →

Prefer results over reading?

Get your free audit and see exactly where you rank today, and how to reach the top 3 in your area.

Get Your Free Audit →