The PL Marketing Service Blog

Practical tips on Local SEO, Google Ads, and Meta Ads to help your local business get found and get booked.

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Local SEO

How to Rank in Google's Map Pack in 90 Days

The exact steps we use to get local businesses into the top 3, from Google Business Profile optimisation to reviews and citations.

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Google Ads

5 Google Ads Mistakes Draining Your Budget

Wasted spend hides in plain sight. Here are the most common mistakes local businesses make, and how to fix them fast.

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Meta Ads

What Makes a Facebook Ad Actually Convert

Creative, targeting, and offer, the three levers that turn scrollers into booked appointments on Facebook and Instagram.

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Local SEO

How to Get More Google Reviews (Without Begging)

A simple, repeatable system to steadily grow your review count, and why reviews are one of the biggest local ranking factors.

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Strategy

SEO vs Paid Ads: Where Should You Start?

Both work, but the right starting point depends on your budget, timeline, and goals. Here's how to decide.

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Strategy

The Real Cost of Being Invisible on Google

Every day you're not ranking, a competitor is taking your customers. Here's how to quantify what it's costing you.

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