/* ===== RESET & BASE ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --ink: #0a1633;          /* deep blue, dark sections, text */
  --blue: #2563eb;         /* primary brand blue (secondary color) */
  --blue-dark: #1e40af;
  --blue-bright: #3b82f6;
  --blue-50: #eff6ff;      /* light blue tint */
  --blue-100: #dbeafe;
  --white: #ffffff;
  --gray-50: #f8fafc;
  --gray-100: #eef2f7;
  --gray-300: #d1d5db;
  --gray-500: #64748b;
  --gray-700: #334155;
  --text: #0f172a;
  --star: #f59e0b;         /* amber, review stars (functional) */
  --rank-good: #22c55e;
  --rank-bad: #ef4444;
  --radius: 12px;
  --radius-lg: 20px;
  --shadow: 0 4px 24px rgba(15,23,42,.06);
  --shadow-lg: 0 12px 48px rgba(15,23,42,.12);
  --shadow-blue: 0 12px 40px rgba(37,99,235,.18);
}

html { scroll-behavior: smooth; }

body {
  font-family: 'Inter', sans-serif;
  color: var(--text);
  background: var(--white);
  line-height: 1.6;
  overflow-x: hidden;
}

.container {
  max-width: 1140px;
  margin: 0 auto;
  padding: 0 24px;
}

img { max-width: 100%; display: block; }
a { text-decoration: none; color: inherit; }
ul { list-style: none; }

/* ===== BUTTONS ===== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 12px 24px;
  border-radius: 8px;
  font-size: 15px;
  font-weight: 600;
  cursor: pointer;
  transition: all .2s ease;
  border: 2px solid transparent;
  white-space: nowrap;
}
.btn--primary {
  background: var(--blue);
  color: var(--white);
  border-color: var(--blue);
}
.btn--primary:hover { background: var(--blue-dark); border-color: var(--blue-dark); transform: translateY(-2px); box-shadow: var(--shadow-blue); }
.btn--white { background: var(--white); color: var(--blue); border-color: var(--white); }
.btn--white:hover { transform: translateY(-2px); box-shadow: 0 10px 32px rgba(0,0,0,.18); }
.btn--ghost { background: var(--blue-50); color: var(--blue); border-color: var(--blue-50); }
.btn--ghost:hover { background: var(--blue-100); }
.btn--outline { background: transparent; color: var(--blue); border-color: var(--blue); }
.btn--outline:hover { background: var(--blue); color: var(--white); }
.btn--nav { background: var(--blue); color: var(--white); padding: 10px 20px; font-size: 14px; }
.btn--nav:hover { background: var(--blue-dark); }
.btn--lg { padding: 16px 32px; font-size: 17px; }
.btn--full { width: 100%; }

/* ===== NAV ===== */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(255,255,255,.85);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--gray-100);
  transition: all .3s;
}
.nav.scrolled { background: rgba(255,255,255,.97); box-shadow: var(--shadow); }
.nav__inner {
  display: flex;
  align-items: center;
  gap: 32px;
  padding-top: 14px;
  padding-bottom: 14px;
}
.nav__logo {
  font-size: 22px;
  font-weight: 800;
  color: var(--ink);
  letter-spacing: -0.5px;
  display: inline-flex;
  align-items: center;
}
.nav__logo span { color: var(--blue); }
.nav__logo-img { height: 52px; width: auto; display: block; }
.nav__links {
  display: flex;
  gap: 28px;
  margin-left: auto;
}
.nav__links a {
  color: var(--gray-700);
  font-size: 14px;
  font-weight: 500;
  transition: color .2s;
}
.nav__links a:hover { color: var(--blue); }
.nav__hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  margin-left: auto;
}
.nav__hamburger span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: all .3s;
}
.nav__mobile {
  display: none;
  flex-direction: column;
  gap: 0;
  padding: 0 24px 20px;
  background: var(--white);
  border-bottom: 1px solid var(--gray-100);
}
.nav__mobile a {
  color: var(--gray-700);
  font-size: 16px;
  font-weight: 500;
  padding: 12px 0;
  border-bottom: 1px solid var(--gray-100);
}
.nav__mobile .btn { margin-top: 16px; }
.nav__mobile.open { display: flex; }

/* ===== SECTION SHARED ===== */
.section { padding: 96px 0; }
.section-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--blue);
  margin-bottom: 16px;
}
.section-title {
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 800;
  line-height: 1.2;
  letter-spacing: -1px;
  margin-bottom: 20px;
  color: var(--ink);
}
.section-sub {
  font-size: 18px;
  color: var(--gray-500);
  max-width: 600px;
  margin-bottom: 56px;
}
.highlight { color: var(--blue); }

/* ===== HERO ===== */
.hero {
  position: relative;
  background: var(--white);
  padding: 160px 0 100px;
  overflow: hidden;
}
.hero__bg {
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 80% 55% at 50% 0%, rgba(37,99,235,.10) 0%, transparent 70%),
              radial-gradient(ellipse 50% 40% at 85% 90%, rgba(59,130,246,.08) 0%, transparent 60%);
  pointer-events: none;
}
.hero__inner { position: relative; z-index: 1; text-align: center; }
.hero__badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--blue-50);
  border: 1px solid var(--blue-100);
  color: var(--blue);
  font-size: 13px;
  font-weight: 600;
  padding: 8px 18px;
  border-radius: 100px;
  margin-bottom: 32px;
}
.hero__headline {
  font-size: clamp(36px, 6vw, 72px);
  font-weight: 900;
  line-height: 1.08;
  letter-spacing: -2px;
  color: var(--ink);
  margin-bottom: 24px;
}
.guarantee-tag { color: var(--blue); }
.hero__sub {
  font-size: clamp(16px, 2vw, 20px);
  color: var(--gray-500);
  max-width: 580px;
  margin: 0 auto 40px;
}
.hero__ctas {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 64px;
}
.hero__stats {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 32px;
  flex-wrap: wrap;
}
.stat { text-align: center; }
.stat__num {
  display: block;
  font-size: 36px;
  font-weight: 900;
  color: var(--blue);
  line-height: 1;
}
.stat__label {
  font-size: 13px;
  color: var(--gray-500);
  font-weight: 500;
  margin-top: 4px;
}
.stat__divider {
  width: 1px;
  height: 48px;
  background: var(--gray-100);
}
.hero__mockup {
  max-width: 460px;
  margin: 56px auto 0;
  border-radius: 20px;
  padding: 12px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  box-shadow: var(--shadow-lg);
}
.hero__mockup svg { width: 100%; height: auto; border-radius: 12px; }
.hero__video {
  max-width: 760px;
  margin: 44px auto 36px;
  border-radius: 16px;
  overflow: hidden;
  box-shadow: var(--shadow-lg);
  border: 1px solid var(--gray-100);
  background: #000;
  aspect-ratio: 16 / 9;
}
.hero__video wistia-player { display: block; width: 100%; height: 100%; }

/* ===== TRUST BAR ===== */
.trustbar { background: var(--gray-50); border-top: 1px solid var(--gray-100); border-bottom: 1px solid var(--gray-100); padding: 22px 0; }
.trustbar p { text-align: center; font-size: 14px; color: var(--gray-500); font-weight: 500; max-width: 780px; margin: 0 auto; line-height: 1.6; }

/* ===== FINAL CTA ===== */
.cta-final { background: var(--white); text-align: center; }
.cta-final h2 { font-size: clamp(26px, 4vw, 40px); font-weight: 800; color: var(--ink); letter-spacing: -1px; margin-bottom: 14px; }
.cta-final p { font-size: 18px; color: var(--gray-500); margin-bottom: 28px; }

/* ===== OTHER SERVICES (cross-links) ===== */
.otherservices-wrap { background: var(--white); padding: 8px 0 64px; }
.otherservices {
  background: var(--gray-50);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 40px;
}
.otherservices__title { font-size: 20px; font-weight: 800; color: var(--ink); margin-bottom: 20px; }
.otherservices__pills { display: flex; flex-wrap: wrap; gap: 14px; }
.pill {
  display: inline-flex;
  align-items: center;
  background: var(--white);
  border: 1px solid var(--gray-300);
  border-radius: 100px;
  padding: 12px 22px;
  font-size: 15px;
  font-weight: 600;
  color: var(--ink);
  transition: border-color .2s, color .2s, transform .2s, box-shadow .2s;
}
.pill:hover { border-color: var(--blue); color: var(--blue); transform: translateY(-2px); box-shadow: var(--shadow); }

/* ===== SUBPAGE HERO + SHARED ===== */
.hero--page { padding: 150px 0 80px; }
.hero--page .hero__sub { margin-bottom: 36px; }
.back-link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  color: var(--blue);
  font-weight: 600;
  font-size: 14px;
  margin-bottom: 24px;
}
.back-link:hover { text-decoration: underline; }

/* ===== WHAT'S INCLUDED ===== */
.includes { background: var(--gray-50); }
.includes__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px 40px;
  max-width: 860px;
  margin-top: 8px;
}
.includes__grid li {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  font-size: 16px;
  font-weight: 500;
  color: var(--gray-700);
}
.includes__grid li::before {
  content: '✓';
  color: var(--blue);
  font-weight: 800;
  font-size: 18px;
  flex-shrink: 0;
}

/* ===== PROBLEM ===== */
.problem { background: var(--gray-50); }
.problem__steps {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
  flex-wrap: wrap;
  margin-top: 48px;
}
.problem__step {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius);
  padding: 28px 24px;
  text-align: center;
  width: 200px;
  box-shadow: var(--shadow);
}
.problem__step.solution-step {
  background: var(--blue);
  border-color: var(--blue);
  color: var(--white);
}
.problem__step.solution-step h3 { color: var(--white); }
.problem__step.solution-step p { color: rgba(255,255,255,.85); }
.step-icon { font-size: 36px; margin-bottom: 12px; }
.problem__step h3 { font-size: 15px; font-weight: 700; margin-bottom: 8px; color: var(--ink); }
.problem__step p { font-size: 13px; color: var(--gray-500); line-height: 1.5; }
.problem__arrow {
  font-size: 24px;
  color: var(--blue);
  font-weight: 700;
  padding: 0 8px;
  flex-shrink: 0;
}

/* ===== SERVICES ===== */
.services { background: var(--white); }
.services__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: start;
}
.service-card {
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 36px 28px;
  position: relative;
  background: var(--white);
  box-shadow: var(--shadow);
  transition: transform .25s, box-shadow .25s;
}
.service-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); }
.service-card--featured {
  background: linear-gradient(160deg, var(--blue) 0%, var(--blue-dark) 100%);
  border-color: var(--blue);
  color: var(--white);
  transform: scale(1.03);
  box-shadow: var(--shadow-blue);
}
.service-card--featured:hover { transform: scale(1.03) translateY(-6px); }
.service-card--featured h3 { color: var(--white); }
.service-card--featured .service-card__tagline { color: var(--blue-100); }
.service-card--featured .service-card__desc,
.service-card--featured .service-card__features li { color: rgba(255,255,255,.9); }
.service-card__badge {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--ink);
  color: var(--white);
  font-size: 12px;
  font-weight: 700;
  padding: 4px 16px;
  border-radius: 100px;
  white-space: nowrap;
}
.service-card__icon { font-size: 40px; margin-bottom: 16px; }
.service-card h3 { font-size: 22px; font-weight: 800; margin-bottom: 6px; color: var(--ink); }
.service-card__tagline { font-size: 14px; font-weight: 600; color: var(--blue); margin-bottom: 16px; }
.service-card__desc { font-size: 15px; color: var(--gray-500); margin-bottom: 24px; line-height: 1.7; }
.service-card__features { margin-bottom: 28px; display: flex; flex-direction: column; gap: 10px; }
.service-card__features li { font-size: 14px; font-weight: 500; }

/* ===== LOCAL SEO DEEP DIVE ===== */
.localseo { background: var(--white); }
.localseo__head { max-width: 720px; }
.localseo__pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 64px;
}
.pillar {
  padding: 32px 28px;
  border-radius: var(--radius-lg);
  background: var(--blue-50);
  border: 1px solid var(--blue-100);
}
.pillar__icon { font-size: 40px; margin-bottom: 16px; }
.pillar h3 { font-size: 20px; font-weight: 800; margin-bottom: 12px; color: var(--ink); }
.pillar p { font-size: 15px; color: var(--gray-500); line-height: 1.7; }
.pillar strong { color: var(--blue); }

.localseo__compare {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 24px;
  align-items: center;
}
.compare-col {
  border-radius: var(--radius-lg);
  padding: 32px 28px;
}
.compare-col h4 { font-size: 18px; font-weight: 800; margin-bottom: 20px; }
.compare-col ul { display: flex; flex-direction: column; gap: 14px; }
.compare-col li { font-size: 15px; font-weight: 500; }
.compare-col--ads { background: var(--gray-50); border: 1px solid var(--gray-100); color: var(--gray-700); }
.compare-col--ads h4 { color: var(--gray-700); }
.compare-col--seo { background: linear-gradient(160deg, var(--blue) 0%, var(--blue-dark) 100%); color: var(--white); }
.compare-col--seo h4 { color: var(--white); }
.compare-col--seo li { color: rgba(255,255,255,.9); }
.compare-vs {
  font-size: 16px;
  font-weight: 900;
  color: var(--blue);
  background: var(--white);
  border: 2px solid var(--blue);
  border-radius: 50%;
  width: 52px;
  height: 52px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

/* ===== FAQ ===== */
.faq { background: var(--gray-50); }
.faq__list {
  max-width: 760px;
  margin-top: 16px;
}
.faq__item {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius);
  padding: 4px 24px;
  margin-bottom: 14px;
  box-shadow: var(--shadow);
}
.faq__item summary {
  font-size: 16px;
  font-weight: 700;
  color: var(--ink);
  cursor: pointer;
  padding: 18px 0;
  list-style: none;
  position: relative;
  padding-right: 32px;
}
.faq__item summary::-webkit-details-marker { display: none; }
.faq__item summary::after {
  content: '+';
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-size: 24px;
  font-weight: 400;
  color: var(--blue);
  transition: transform .2s;
}
.faq__item[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq__item p {
  font-size: 15px;
  color: var(--gray-500);
  line-height: 1.7;
  padding: 0 0 20px;
}

/* FAQ split layout (intro + accordion) */
.faq__split { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 56px; align-items: start; }
.faq__intro .section-title { margin-bottom: 14px; }
.faq__intro .section-sub { margin-bottom: 28px; }
.faq__split .faq__list { margin-top: 0; max-width: none; }

/* Case studies */
.casestudies-intro { background: var(--white); text-align: center; }
.casestudies-intro .section-title { max-width: 860px; margin: 0 auto 16px; }
.casestudies-intro .section-sub { margin: 0 auto; }
.casestudy { background: var(--white); border-top: 1px solid var(--gray-100); }
.casestudy__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }
.casestudy__tag { font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 1.5px; color: var(--blue); margin-bottom: 12px; }
.casestudy h3 { font-size: clamp(24px, 3vw, 32px); font-weight: 800; color: var(--ink); letter-spacing: -.5px; line-height: 1.2; margin-bottom: 16px; }
.casestudy__story { font-size: 16px; color: var(--gray-500); line-height: 1.7; margin-bottom: 28px; }
.case-metrics { display: flex; gap: 28px; flex-wrap: wrap; }
.case-metric__num { display: block; font-size: 34px; font-weight: 900; color: var(--blue); line-height: 1; }
.case-metric__label { display: block; font-size: 13px; color: var(--gray-500); font-weight: 600; margin-top: 6px; max-width: 150px; }

@media (max-width: 900px) {
  .faq__split { grid-template-columns: 1fr; gap: 32px; }
  .casestudy__grid { grid-template-columns: 1fr; gap: 32px; }
}

/* ===== VISUAL PROOF / HEATMAP ===== */
.proof { background: var(--blue-50); }
.proof__head { max-width: 720px; }
.proof__grids {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 32px;
  flex-wrap: wrap;
}
.heatmap {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 20px;
  box-shadow: var(--shadow-lg);
  position: relative;
  max-width: 360px;
  width: 100%;
}
.heatmap__svg { width: 100%; height: auto; border-radius: var(--radius); }
.heatmap__tag {
  position: absolute;
  top: -12px;
  left: 24px;
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
  padding: 5px 16px;
  border-radius: 100px;
  color: var(--white);
}
.heatmap__tag--before { background: var(--rank-bad); }
.heatmap__tag--after { background: var(--rank-good); }
.heatmap figcaption {
  text-align: center;
  font-size: 14px;
  color: var(--gray-500);
  margin-top: 16px;
}
.heatmap figcaption strong { color: var(--ink); font-weight: 800; }
.proof__arrow {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  color: var(--blue);
  font-size: 13px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
}
.proof__legend {
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 24px;
  margin-top: 48px;
}
.proof__legend span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  font-weight: 600;
  color: var(--gray-500);
}
.proof__legend i {
  width: 14px;
  height: 14px;
  border-radius: 50%;
  display: inline-block;
}

/* ===== HOW IT WORKS ===== */
.how { background: var(--white); }
.how__steps {
  display: flex;
  align-items: flex-start;
  gap: 0;
  margin-top: 56px;
}
.how__step {
  flex: 1;
  text-align: center;
  padding: 0 20px;
}
.how__step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: var(--blue);
  color: var(--white);
  font-size: 20px;
  font-weight: 900;
  margin: 0 auto 20px;
}
.how__step h3 { font-size: 18px; font-weight: 700; margin-bottom: 12px; color: var(--ink); }
.how__step p { font-size: 15px; color: var(--gray-500); }
.how__connector {
  flex-shrink: 0;
  width: 60px;
  height: 2px;
  background: linear-gradient(90deg, var(--blue-bright), var(--blue));
  margin-top: 28px;
  border-radius: 2px;
}

/* ===== RESULTS ===== */
.results { background: var(--ink); }
.results .section-label { color: var(--blue-bright); }
.results .section-title { color: var(--white); }
.results .section-sub { color: rgba(255,255,255,.6); }
.results__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  align-items: start;
  gap: 24px;
}
.result-card {
  background: rgba(255,255,255,.05);
  border: 1px solid rgba(255,255,255,.1);
  border-radius: var(--radius-lg);
  padding: 32px 24px;
  color: var(--white);
  transition: transform .25s;
}
.result-card:hover { transform: translateY(-4px); }
.result-card--highlight {
  background: rgba(59,130,246,.18);
  border-color: rgba(59,130,246,.45);
}
.result-card__badge {
  display: inline-block;
  background: rgba(59,130,246,.25);
  color: var(--blue-bright);
  font-size: 12px;
  font-weight: 700;
  padding: 4px 12px;
  border-radius: 100px;
  margin-bottom: 20px;
}
.result-card__metric {
  font-size: 56px;
  font-weight: 900;
  color: var(--blue-bright);
  line-height: 1;
  margin-bottom: 8px;
}
.result-card__context {
  font-size: 14px;
  font-weight: 600;
  color: rgba(255,255,255,.6);
  margin-bottom: 16px;
  text-transform: uppercase;
  letter-spacing: 1px;
}
.result-card__title { font-size: 19px; font-weight: 800; color: var(--white); margin-bottom: 10px; line-height: 1.3; }
.result-card p { font-size: 15px; color: rgba(255,255,255,.75); margin-bottom: 24px; line-height: 1.7; }
.result-card__footer { font-size: 13px; color: rgba(255,255,255,.45); font-weight: 500; }

/* ===== GOOGLE-STYLE RANK PROOF ===== */
.gpack {
  background: #fff;
  border-radius: 12px;
  padding: 16px 16px 14px;
  text-align: left;
  box-shadow: var(--shadow-lg);
  color: #202124;
  display: flex;
  flex-direction: column;
  min-width: 0;
  max-width: 100%;
}
.gpack__bar {
  display: flex;
  align-items: center;
  gap: 8px;
  border: 1px solid #dfe1e5;
  border-radius: 100px;
  padding: 8px 14px;
  font-size: 13px;
  color: #3c4043;
  margin-bottom: 10px;
}
.gpack__bar svg { width: 14px; height: 14px; color: #9aa0a6; flex-shrink: 0; }
.gpack__results { display: flex; flex-direction: column; }
.gpack__item {
  display: flex;
  gap: 8px;
  justify-content: space-between;
  align-items: flex-start;
  flex-wrap: wrap;
  padding: 12px 8px;
  border-bottom: 1px solid #ececec;
  border-radius: 8px;
}
.gpack__item:last-child { border-bottom: none; }
.gpack__item--client { background: var(--blue-50); box-shadow: inset 3px 0 0 var(--blue); }
.gpack__info { flex: 1; min-width: 0; }
.gpack__name {
  font-size: 15px;
  color: #202124;
  font-weight: 500;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
  margin-bottom: 4px;
}
.gpack__redact {
  display: inline-block;
  height: 15px;
  max-width: 80%;
  background: #202124;
  border-radius: 3px;
  margin: 3px 0 5px;
}
.gpack__manage {
  display: flex;
  align-items: center;
  gap: 5px;
  font-size: 12px;
  color: #3c4043;
  font-weight: 500;
  margin-bottom: 5px;
}
.gpack__verified { width: 14px; height: 14px; flex-shrink: 0; }
.gpack__meta { font-size: 12.5px; color: #5f6368; line-height: 1.4; }
.gpack__stars { color: var(--star); letter-spacing: 1px; }
.gpack__sub { font-size: 12px; color: #5f6368; margin-top: 3px; }
.gpack__open { color: #188038; font-weight: 600; }
.gpack__closed { color: #d93025; font-weight: 600; }
.gpack__review { font-size: 12px; color: #5f6368; margin-top: 7px; line-height: 1.45; }
.gpack__actions { display: flex; gap: 6px; flex-shrink: 0; }
.gpack__btn {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
  font-size: 10.5px;
  color: var(--blue);
  width: auto;
  flex: 0 0 auto;
}
.gpack__btn i {
  width: 34px;
  height: 34px;
  border: 1px solid #dadce0;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
}
.gpack__btn svg { width: 16px; height: 16px; color: var(--blue); }
.gpack__cap {
  margin-top: 12px;
  padding-top: 12px;
  border-top: 1px solid #ececec;
  font-size: 12.5px;
  color: #3c4043;
  font-weight: 600;
  display: flex;
  align-items: center;
  gap: 8px;
}
.gpack__badge {
  background: var(--rank-good);
  color: #fff;
  font-size: 10.5px;
  font-weight: 800;
  padding: 3px 9px;
  border-radius: 100px;
  text-transform: uppercase;
  letter-spacing: .5px;
}

/* ===== TESTIMONIALS ===== */
.testimonials { background: var(--gray-50); }
.testimonials__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.testimonial {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 32px 28px;
  box-shadow: var(--shadow);
}
.testimonial__stars { color: var(--star); font-size: 18px; margin-bottom: 16px; }
.testimonial p { font-size: 15px; color: var(--gray-700); line-height: 1.7; font-style: italic; margin-bottom: 20px; }
.testimonial__author { font-size: 14px; font-weight: 700; color: var(--ink); }

/* ===== GUARANTEE ===== */
.guarantee {
  background: linear-gradient(135deg, var(--blue) 0%, var(--blue-dark) 100%);
  text-align: center;
}
.guarantee__inner { max-width: 720px; margin: 0 auto; }
.guarantee__badge { font-size: 64px; margin-bottom: 24px; }
.guarantee h2 {
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 800;
  color: var(--white);
  margin-bottom: 24px;
  letter-spacing: -1px;
}
.guarantee .highlight { color: var(--white); text-decoration: underline; text-decoration-color: rgba(255,255,255,.4); text-underline-offset: 6px; }
.guarantee p {
  font-size: 18px;
  color: rgba(255,255,255,.85);
  margin-bottom: 16px;
  line-height: 1.7;
}
.guarantee__note {
  font-size: 15px !important;
  color: rgba(255,255,255,.6) !important;
  font-style: italic;
  margin-bottom: 40px !important;
}

/* ===== CONTACT ===== */
.contact { background: var(--white); }
.contact--page { padding-top: 150px; }
.contact__head { max-width: 720px; margin-bottom: 56px; }
.contact__head .section-title { margin-bottom: 16px; }
.contact__head .section-sub { margin-bottom: 0; }
.contact__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.contact__copy h2 {
  font-size: clamp(28px, 4vw, 40px);
  font-weight: 800;
  letter-spacing: -1px;
  margin-bottom: 20px;
  color: var(--ink);
}
.contact__copy p { font-size: 16px; color: var(--gray-500); margin-bottom: 32px; line-height: 1.7; }
.contact__points { display: flex; flex-direction: column; gap: 12px; margin-bottom: 32px; }
.contact__point { font-size: 15px; font-weight: 600; color: var(--ink); }
.contact__next { margin-bottom: 28px; }
.contact__next h3 { font-size: 16px; font-weight: 800; color: var(--ink); margin-bottom: 14px; }
.contact__steps { list-style: none; display: flex; flex-direction: column; gap: 12px; }
.contact__steps li { display: flex; gap: 12px; align-items: flex-start; font-size: 15px; color: var(--gray-700); line-height: 1.5; }
.contact__steps li span {
  flex-shrink: 0;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--blue);
  color: #fff;
  font-size: 13px;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
}
.contact__email { font-size: 15px; color: var(--gray-500); }
.contact__email a { color: var(--blue); font-weight: 600; }
.contact__email a:hover { text-decoration: underline; }

.contact__form {
  background: var(--gray-50);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 40px 36px;
  box-shadow: var(--shadow);
}
.form-group { margin-bottom: 20px; }
.form-group label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 8px;
}
.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 12px 16px;
  border: 1.5px solid var(--gray-300);
  border-radius: 8px;
  font-size: 15px;
  font-family: inherit;
  background: var(--white);
  color: var(--text);
  transition: border-color .2s, box-shadow .2s;
  outline: none;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
  border-color: var(--blue);
  box-shadow: 0 0 0 3px rgba(37,99,235,.12);
}
.form-group textarea { resize: vertical; }
.form__note { text-align: center; font-size: 13px; color: var(--gray-500); margin-top: 12px; }
.hidden-field { display: none; }

/* ===== BLOG ===== */
.blog { background: var(--white); }
.blog--page { padding-top: 150px; }
.blog__head { max-width: 720px; margin-bottom: 48px; }
.blog__head .section-title { margin-bottom: 16px; }
.blog__head .section-sub { margin-bottom: 0; }
.blog__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.blog-card {
  display: flex;
  flex-direction: column;
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--white);
  box-shadow: var(--shadow);
  transition: transform .25s, box-shadow .25s;
}
.blog-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); }
.blog-card__img {
  height: 150px;
  background: linear-gradient(135deg, var(--blue) 0%, var(--blue-dark) 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 48px;
}
.blog-card__body { padding: 24px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.blog-card__tag { font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 1px; color: var(--blue); }
.blog-card__title { font-size: 18px; font-weight: 800; color: var(--ink); line-height: 1.3; }
.blog-card__excerpt { font-size: 14px; color: var(--gray-500); line-height: 1.6; flex: 1; }
.blog-card__meta { font-size: 13px; color: var(--gray-500); }
.blog-card__link { font-size: 14px; font-weight: 600; color: var(--blue); margin-top: 4px; }
.blog-card__link:hover { text-decoration: underline; }

/* ===== FOOTER ===== */
.footer { background: var(--ink); padding: 64px 0 0; }
.footer .nav__logo { color: var(--white); }
.footer .nav__logo span { color: var(--blue-bright); }
.footer__inner {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 48px;
}
.footer__logo-img {
  height: 54px;
  width: auto;
  filter: brightness(0) invert(1);
  margin-bottom: 6px;
}
.footer__brand p {
  font-size: 14px;
  color: rgba(255,255,255,.5);
  margin-top: 12px;
  line-height: 1.7;
}
.footer__tagline { max-width: 320px; }
.footer__email-line a { color: rgba(255,255,255,.7); transition: color .2s; }
.footer__email-line a:hover { color: var(--white); }
.footer__socials { display: flex; gap: 12px; margin-top: 22px; }
.footer__socials a {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: rgba(255,255,255,.08);
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(255,255,255,.75);
  transition: background .2s, color .2s, transform .2s;
}
.footer__socials a:hover { background: var(--blue); color: var(--white); transform: translateY(-3px); }
.footer__socials svg { width: 18px; height: 18px; fill: currentColor; }
.footer__links { display: flex; flex-direction: column; gap: 12px; }
.footer__links h4 { font-size: 13px; font-weight: 700; color: rgba(255,255,255,.5); text-transform: uppercase; letter-spacing: 1.5px; margin-bottom: 4px; }
.footer__links a { font-size: 14px; color: rgba(255,255,255,.7); transition: color .2s; }
.footer__links a:hover { color: var(--white); }
.footer__bottom {
  border-top: 1px solid rgba(255,255,255,.1);
  padding: 20px 0;
}
.footer__bottom p { font-size: 13px; color: rgba(255,255,255,.4); }

/* ===== ANIMATIONS ===== */
.fade-up {
  opacity: 0;
  transform: translateY(32px);
  transition: opacity .6s ease, transform .6s ease;
}
.fade-up.visible { opacity: 1; transform: translateY(0); }

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .services__grid,
  .results__grid,
  .testimonials__grid,
  .localseo__pillars { grid-template-columns: 1fr; }
  .localseo__compare { grid-template-columns: 1fr; }
  .compare-vs { margin: 0 auto; }
  .proof__arrow svg { transform: rotate(90deg); }
  .service-card--featured { transform: none; }
  .how__steps { flex-direction: column; align-items: center; gap: 32px; }
  .how__connector { width: 2px; height: 32px; }
  .contact__inner { grid-template-columns: 1fr; gap: 48px; }
  .footer__inner { grid-template-columns: repeat(3, 1fr); gap: 32px 24px; }
  .footer__brand { grid-column: 1 / -1; }
  .problem__steps { gap: 12px; }
  .problem__arrow { display: none; }
}

@media (max-width: 640px) {
  .includes__grid { grid-template-columns: 1fr; }
}

@media (max-width: 900px) {
  .blog__grid { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .nav__links, .btn--nav { display: none; }
  .nav__hamburger { display: flex; }
  .section { padding: 64px 0; }
  .hero { padding: 120px 0 72px; }
  .stat__divider { display: none; }
  .hero__stats { gap: 24px; }
  .contact__form { padding: 28px 20px; }
  .how__connector { display: none; }
  /* Hero heading: let it wrap naturally on phones instead of forced breaks */
  .hero__headline {
    font-size: clamp(30px, 8.5vw, 44px);
    letter-spacing: -1px;
    line-height: 1.15;
  }
  .hero__headline br { display: none; }
}